Why is it crucial to have a photographer or videographer at the events?

Having a photographer or videographer at events is crucial primarily for the purpose of capturing moments that can be used for documentation and future promotional activities. This visual content serves multiple important functions. It can provide a record of the event, highlighting key moments, speakers, and interactions, which can be invaluable for internal assessments or for archival purposes. Furthermore, these images and videos can be used in various promotional materials, such as brochures, websites, and social media, enhancing the visibility and credibility of future events. High-quality visuals are effective in engaging audiences and attracting attendees to upcoming events by showcasing the value and atmosphere of past gatherings.

While other roles such as ensuring the smooth running of the event, entertaining attendees, or managing social media interactions are important, they do not encompass the broader impact and utility of having high-quality visual documentation, which is a fundamental aspect of event coverage.